Viral score
A per-post score measuring how far a piece of content outperformed the creator’s own recent baseline — not raw views, but performance adjusted for audience size.
How INFLU measures it
Every scored post is compared against the creator’s rolling median, so a 50K-view Reel from a 20K-follower account can outrank a 2M-view post from a mega account.
Live example — Streetwear
#1 @southkidsbrand
SOUTH KIDS
score 72.7 · Growing
Current Streetwear rankings → Streetwear leaderboard
Related terms
Outlier score
A measure of how statistically unusual a post’s performance is for its creator — the signal that separates a genuine breakout from a normal good week.
Velocity
The rate of change in a creator’s engagement or following over a rolling window — how fast they are moving, independent of how big they are.
Engagement rate
Interactions (likes, comments, saves, shares) divided by audience size or reach — the default quality metric for influencer evaluation.