Velocity
The rate of change in a creator’s engagement or following over a rolling window — how fast they are moving, independent of how big they are.
How INFLU measures it
Computed over trailing windows so a spike from one viral post decays unless the creator sustains it; sustained velocity is what moves a momentum phase.
Live example — Menswear
#1 @mensfolio
MEN’S FOLIO Singapore
score 67.5 · Growing
Current Menswear rankings → Menswear leaderboard
Related terms
Momentum phase
The direction-of-travel label for a creator — whether their recent performance is accelerating, holding steady or cooling relative to their own history.
Growth rate
The percentage change in a creator’s following over a defined window — the headline acquisition metric, meaningless without a quality check beside it.
Viral score
A per-post score measuring how far a piece of content outperformed the creator’s own recent baseline — not raw views, but performance adjusted for audience size.