The fashion index, for journalists.
INFLU is a fashion intelligence platform that scores what creators and looks are doing on Instagram — momentum, phase and viral score, across 17 fashion subcategories. This page is the one-pager: what we are, the headline numbers, brand assets, and where to point readers for live data.
Fashion intelligence, not follower counts.
INFLU reads the fashion feed the way the algorithm does. The platform indexes public creator content, classifies every look into a fashion taxonomy, and scores creators and media on momentum and phase — a measure that means the same thing at forty thousand followers as at four million. Founded in London in 2024, INFLU is used by labels, agencies, casting teams and creators making decisions about what to back, book and wear.
Everything public on this site is drawn from a privacy-gated projection of the index — creator opt-outs are honoured, and only allowlisted aggregate fields are ever published.
1M+ fashion creators indexed and scored on Instagram
10M+ posts classified across the fashion taxonomy
17 fashion subcategories — sneakers to luxury
Momentum- and phase-based scoring, not follower counts
Link readers to the index, not just the homepage.
Ranked creator views by subcategory — e.g. top streetwear or sneakers accounts, refreshed continuously.
Open →Public stats pages for individual creators — followers, engagement, viral score and growth.
Open →Original-data write-ups from the live index — trend movements, cohort studies and category deep-dives.
Open →Embargoed datasets and custom cuts are available on request — tell us the question and we will tell you whether the index can answer it.
Full brand reference — iconography, sizing scale and usage — lives on the brand sheet.
Data requests, interviews, embargoes.
Email press@influ.site with your outlet, deadline and the question you are trying to answer. We respond to editorial enquiries same-day where possible.
For everything else — product, partnerships, privacy — use the contact page.