Momentum phase
The direction-of-travel label for a creator — whether their recent performance is accelerating, holding steady or cooling relative to their own history.
How INFLU measures it
Derived from the slope of recent scores and engagement, not a single post; the Archive shows each creator’s current phase on their entity page.
Live example — Womenswear
#1 @connerives
Conner Ives
score 75.4 · Growing
Current Womenswear rankings → Womenswear leaderboard
Related terms
Lifecycle stage
Where a creator sits on the discovery arc — emerging, growing, established or declining — which changes what a brand should expect from a partnership.
Velocity
The rate of change in a creator’s engagement or following over a rolling window — how fast they are moving, independent of how big they are.
Decay
How quickly a post’s engagement falls off after publishing — the half-life that separates evergreen content from a one-day spike.