Growth rate
The percentage change in a creator’s following over a defined window — the headline acquisition metric, meaningless without a quality check beside it.
How INFLU measures it
Normalised per window so spikes and plateaus are comparable; paired with audience quality to separate organic growth from bought followers.
Live example — Womenswear
#1 @connerives
Conner Ives
score 75.4 · Growing
Current Womenswear rankings → Womenswear leaderboard
Related terms
Velocity
The rate of change in a creator’s engagement or following over a rolling window — how fast they are moving, independent of how big they are.
Follower count
The headline audience-size number — the weakest single quality signal, since reach, engagement and audience quality all modulate what it means.
Audience quality score
An estimate of how much of a creator’s following is real and engaged versus bought, botted or inactive — the audit metric behind every honest rate card.