Follower count
The headline audience-size number — the weakest single quality signal, since reach, engagement and audience quality all modulate what it means.
How INFLU measures it
Used for tiering (micro, mid, macro) and growth-rate maths, but never alone — a large count with weak engagement ranks below a small, hot account.
Live example — Watches
#1 @hodinkee
hodinkee
score 56.4 · Growing
Current Watches rankings → Watches leaderboard
Related terms
Growth rate
The percentage change in a creator’s following over a defined window — the headline acquisition metric, meaningless without a quality check beside it.
Audience quality score
An estimate of how much of a creator’s following is real and engaged versus bought, botted or inactive — the audit metric behind every honest rate card.
Reach rate
The share of a creator’s followers a post actually reaches — increasingly low on algorithmic feeds, which is why follower counts overstate distribution.