Audience quality score
An estimate of how much of a creator’s following is real and engaged versus bought, botted or inactive — the audit metric behind every honest rate card.
How INFLU measures it
Weighs engagement patterns against follower profile signals; a high count with low quality drags the composite rank down.
Live example — Jewellery
#1 @piranesi_official
Piranesi
score 59.2 · Growing
Current Jewellery rankings → Jewellery leaderboard
Related terms
Engagement rate
Interactions (likes, comments, saves, shares) divided by audience size or reach — the default quality metric for influencer evaluation.
Influ Rank
Influ’s public composite standing for a fashion creator — one number that condenses engagement quality, audience credibility and posting consistency into a comparable rank.
Follower count
The headline audience-size number — the weakest single quality signal, since reach, engagement and audience quality all modulate what it means.