Influ Rank
Influ’s public composite standing for a fashion creator — one number that condenses engagement quality, audience credibility and posting consistency into a comparable rank.
How INFLU measures it
Recomputed from a rolling window of each creator’s scored media; the Archive shows the score and the creator’s position inside their subcategory rather than a raw global ordering.
Live example — Streetwear
#1 @southkidsbrand
SOUTH KIDS
score 72.7 · Growing
Current Streetwear rankings → Streetwear leaderboard
Related terms
Viral score
A per-post score measuring how far a piece of content outperformed the creator’s own recent baseline — not raw views, but performance adjusted for audience size.
Consistency score
How reliably a creator’s posts perform at their baseline — low variance is the difference between a dependable partner and a lottery ticket.
Audience quality score
An estimate of how much of a creator’s following is real and engaged versus bought, botted or inactive — the audit metric behind every honest rate card.