Engagement rate
Interactions (likes, comments, saves, shares) divided by audience size or reach — the default quality metric for influencer evaluation.
Work out any account’s engagement rate with the free calculator →
How INFLU measures it
Computed per post and aggregated per creator; the meaningful comparison is against the benchmark for that creator’s tier and niche, not a global average.
Live example — Denim
#1 @lawcinto
Lawcinto
score 72.2 · Growing
Current Denim rankings → Denim leaderboard
Related terms
Engagement benchmark
The expected engagement rate for a creator’s size tier and niche — the baseline that turns a raw percentage into a verdict.
Reach rate
The share of a creator’s followers a post actually reaches — increasingly low on algorithmic feeds, which is why follower counts overstate distribution.
Saves
Bookmark taps on a post — for fashion, the strongest intent signal available, because people save outfits they plan to copy or buy.