Engagement benchmark
The expected engagement rate for a creator’s size tier and niche — the baseline that turns a raw percentage into a verdict.
How INFLU measures it
Derived from the tracked index per tier and subcategory; a 3% rate means different things for a 10K streetwear account and a 2M luxury one.
Live example — Jewellery
#1 @piranesi_official
Piranesi
score 59.2 · Growing
Current Jewellery rankings → Jewellery leaderboard
Related terms
Engagement rate
Interactions (likes, comments, saves, shares) divided by audience size or reach — the default quality metric for influencer evaluation.
Lifecycle stage
Where a creator sits on the discovery arc — emerging, growing, established or declining — which changes what a brand should expect from a partnership.
Reach rate
The share of a creator’s followers a post actually reaches — increasingly low on algorithmic feeds, which is why follower counts overstate distribution.