Platform metrics

Saves

Bookmark taps on a post — for fashion, the strongest intent signal available, because people save outfits they plan to copy or buy.

How INFLU measures it

Weighted heavily in scoring; a save-heavy post predicts purchase intent better than a like-heavy one.

#1 @arcteryxnewyork

Arc’teryx New York

score 71.9 · Growing

Current Apparel rankings → Apparel leaderboard

Interactions (likes, comments, saves, shares) divided by audience size or reach — the default quality metric for influencer evaluation.

Sends and reposts of a post — the metric Instagram’s own leadership has named as a core ranking input.

A small set of interchangeable staple pieces — the anti-haul philosophy that drives some of fashion’s highest save rates.