Fashion vocabulary
Capsule wardrobe
A small set of interchangeable staple pieces — the anti-haul philosophy that drives some of fashion’s highest save rates.
How INFLU measures it
Capsule content is a saves machine in the tracked index — carousels of interchangeable outfits consistently out-save hauls.
Live example — Apparel
#1 @arcteryxnewyork
Arc’teryx New York
score 71.9 · Growing
Current Apparel rankings → Apparel leaderboard
Related terms
Saves
Bookmark taps on a post — for fashion, the strongest intent signal available, because people save outfits they plan to copy or buy.
Clean girl aesthetic
The minimal, polished aesthetic — slicked hair, gold hoops, neutral basics — that dominated fashion-beauty crossover content.
Carousel post
A multi-image post viewers swipe through — consistently the highest save-rate format in fashion content.