Platform metrics
Carousel post
A multi-image post viewers swipe through — consistently the highest save-rate format in fashion content.
How INFLU measures it
Fashion carousels (outfit breakdowns, lookbooks) earn outsized saves, which feeds directly into post scoring.
Live example — Apparel
#1 @arcteryxnewyork
Arc’teryx New York
score 71.9 · Growing
Current Apparel rankings → Apparel leaderboard
Related terms
Saves
Bookmark taps on a post — for fashion, the strongest intent signal available, because people save outfits they plan to copy or buy.
Engagement rate
Interactions (likes, comments, saves, shares) divided by audience size or reach — the default quality metric for influencer evaluation.
OOTD (outfit of the day)
Outfit of the day — the foundational fashion-post format and tag, still the default unit of personal-style content.