Fashion vocabulary
OOTD (outfit of the day)
Outfit of the day — the foundational fashion-post format and tag, still the default unit of personal-style content.
How INFLU measures it
The baseline format against which newer formats (fit checks, GRWM) are benchmarked in the index.
Live example — Apparel
#1 @arcteryxnewyork
Arc’teryx New York
score 71.9 · Growing
Current Apparel rankings → Apparel leaderboard
Related terms
Fit check
A short video panning or walking through a full outfit — streetwear’s native Reels format.
GRWM (get ready with me)
Get ready with me — the routine-format video where creators narrate an outfit or look coming together.
Carousel post
A multi-image post viewers swipe through — consistently the highest save-rate format in fashion content.