Fashion vocabulary
GRWM (get ready with me)
Get ready with me — the routine-format video where creators narrate an outfit or look coming together.
How INFLU measures it
Strong watch-time format; GRWM engagement skews to loyal followers rather than discovery reach.
Live example — Womenswear
#1 @connerives
Conner Ives
score 75.4 · Growing
Current Womenswear rankings → Womenswear leaderboard
Related terms
OOTD (outfit of the day)
Outfit of the day — the foundational fashion-post format and tag, still the default unit of personal-style content.
Watch time
Cumulative seconds viewers spent on a video — the ranking input Instagram’s recommendation system optimises hardest for.
Stories
Instagram’s ephemeral 24-hour format — a retention and relationship surface for existing followers, not a discovery engine.