Platform metrics
Stories
Instagram’s ephemeral 24-hour format — a retention and relationship surface for existing followers, not a discovery engine.
How INFLU measures it
Treated differently from feed formats in scoring; Stories deepen an audience rather than grow it.
Live example — Womenswear
#1 @connerives
Conner Ives
score 75.4 · Growing
Current Womenswear rankings → Womenswear leaderboard
Related terms
Reels
Instagram’s short-video format and its primary discovery surface — the only format that routinely reaches large non-follower audiences.
Carousel post
A multi-image post viewers swipe through — consistently the highest save-rate format in fashion content.
Engagement rate
Interactions (likes, comments, saves, shares) divided by audience size or reach — the default quality metric for influencer evaluation.