Fashion vocabulary
Clean girl aesthetic
The minimal, polished aesthetic — slicked hair, gold hoops, neutral basics — that dominated fashion-beauty crossover content.
How INFLU measures it
Spans womenswear and jewellery; its longevity versus flashier microtrends shows in slow engagement decay.
Live example — Jewellery
#1 @piranesi_official
Piranesi
score 59.2 · Growing
Current Jewellery rankings → Jewellery leaderboard
Related terms
Old money aesthetic
The inherited-wealth look — preppy tailoring, loafers, quiet palettes — adjacent to quiet luxury but more costume-coded.
Capsule wardrobe
A small set of interchangeable staple pieces — the anti-haul philosophy that drives some of fashion’s highest save rates.
Decay
How quickly a post’s engagement falls off after publishing — the half-life that separates evergreen content from a one-day spike.