Outlier score
A measure of how statistically unusual a post’s performance is for its creator — the signal that separates a genuine breakout from a normal good week.
How INFLU measures it
Flags media sitting far above or below the creator’s distribution; repeated positive outliers are what push a creator into breakout territory.
Live example — Sneakers
#1 @creationz_by_dav
CbDB
score 73.4 · Growing
Current Sneakers rankings → Sneakers leaderboard
Related terms
Viral score
A per-post score measuring how far a piece of content outperformed the creator’s own recent baseline — not raw views, but performance adjusted for audience size.
Breakout creator
A creator whose recent velocity and outlier frequency signal an inflection point — the ones brands want to find before follower counts catch up.
Consistency score
How reliably a creator’s posts perform at their baseline — low variance is the difference between a dependable partner and a lottery ticket.