Fashion vocabulary
Haul
The bulk-purchase showcase format — creators displaying a pile of recent buys — fast fashion’s signature content genre.
How INFLU measures it
High-volume but low-save relative to capsule content; haul engagement is broad rather than intentful.
Live example — Apparel
#1 @arcteryxnewyork
Arc’teryx New York
score 71.9 · Growing
Current Apparel rankings → Apparel leaderboard
Related terms
Capsule wardrobe
A small set of interchangeable staple pieces — the anti-haul philosophy that drives some of fashion’s highest save rates.
Deinfluencing
Creators telling audiences what not to buy — the anti-consumerist genre that paradoxically builds the trust that sells later.
Saves
Bookmark taps on a post — for fashion, the strongest intent signal available, because people save outfits they plan to copy or buy.