Fashion vocabulary
Deinfluencing
Creators telling audiences what not to buy — the anti-consumerist genre that paradoxically builds the trust that sells later.
How INFLU measures it
Deinfluencing posts over-index on shares; audiences forward them as credibility signals, which feeds amplification.
Live example — Apparel
#1 @arcteryxnewyork
Arc’teryx New York
score 71.9 · Growing
Current Apparel rankings → Apparel leaderboard
Related terms
Haul
The bulk-purchase showcase format — creators displaying a pile of recent buys — fast fashion’s signature content genre.
Share rate
Sends per reach — the normalised form of shares that lets a 50K-follower post compete with a 5M-follower one.
Audience quality score
An estimate of how much of a creator’s following is real and engaged versus bought, botted or inactive — the audit metric behind every honest rate card.