EMV (earned media value)
Earned media value — the estimated ad-spend equivalent of organic mentions and posts about a brand, used to price influencer impact against paid media.
How INFLU measures it
Benchmarked against CPM rates for equivalent reach and engagement; most useful as a comparison across creators than as an absolute figure.
Live example — Luxury
#1 @schiaparelli.archive
SCHIAPARELLI ARCHIVE
score 79.2 · Established
Current Luxury rankings → Luxury leaderboard
Related terms
CPM
Cost per mille — price per thousand impressions, the paid-media unit that earned media value benchmarks influencer impact against.
Share of voice
A brand’s or term’s share of the total tracked conversation — the market-share metric for attention rather than revenue.
Reach
The number of unique accounts that saw a post — the metric that actually describes audience exposure.