Share of voice
A brand’s or term’s share of the total tracked conversation — the market-share metric for attention rather than revenue.
How INFLU measures it
Computed across the tracked creator and media index, so a brand can see its share inside a subcategory or aesthetic rather than a platform-wide guess.
Live example — Accessories
#1 @noscenegirls
NOSCENEGIRLS
score 65.4 · Established
Current Accessories rankings → Accessories leaderboard
Related terms
EMV (earned media value)
Earned media value — the estimated ad-spend equivalent of organic mentions and posts about a brand, used to price influencer impact against paid media.
Influ Rank
Influ’s public composite standing for a fashion creator — one number that condenses engagement quality, audience credibility and posting consistency into a comparable rank.
Microtrend
A fast-cycling niche aesthetic measured in weeks rather than seasons — the -core suffix economy that TikTok and Instagram accelerate.