CPM
Cost per mille — price per thousand impressions, the paid-media unit that earned media value benchmarks influencer impact against.
How INFLU measures it
Applied as the pricing denominator in EMV estimates; fashion CPMs vary by market and season, so EMV is best read comparatively.
Live example — Luxury
#1 @schiaparelli.archive
SCHIAPARELLI ARCHIVE
score 79.2 · Established
Current Luxury rankings → Luxury leaderboard
Related terms
EMV (earned media value)
Earned media value — the estimated ad-spend equivalent of organic mentions and posts about a brand, used to price influencer impact against paid media.
Impressions
Total times a post was displayed, counting repeat views by the same account — the volume metric, not the unique-audience one.
Engagement benchmark
The expected engagement rate for a creator’s size tier and niche — the baseline that turns a raw percentage into a verdict.