Platform metrics
Impressions
Total times a post was displayed, counting repeat views by the same account — the volume metric, not the unique-audience one.
How INFLU measures it
Read alongside reach; impressions far above reach mean heavy repeat viewing, which correlates with save-worthy content.
Live example — Apparel
#1 @arcteryxnewyork
Arc’teryx New York
score 71.9 · Growing
Current Apparel rankings → Apparel leaderboard
Related terms
Reach
The number of unique accounts that saw a post — the metric that actually describes audience exposure.
Reach rate
The share of a creator’s followers a post actually reaches — increasingly low on algorithmic feeds, which is why follower counts overstate distribution.
CPM
Cost per mille — price per thousand impressions, the paid-media unit that earned media value benchmarks influencer impact against.