Platform metrics
Reach
The number of unique accounts that saw a post — the metric that actually describes audience exposure.
How INFLU measures it
Compared against follower count to derive reach rate; on Instagram, non-follower reach is where discovery happens.
Live example — Sneakers
#1 @creationz_by_dav
CbDB
score 73.4 · Growing
Current Sneakers rankings → Sneakers leaderboard
Related terms
Impressions
Total times a post was displayed, counting repeat views by the same account — the volume metric, not the unique-audience one.
Reach rate
The share of a creator’s followers a post actually reaches — increasingly low on algorithmic feeds, which is why follower counts overstate distribution.
Explore page
Instagram’s recommendation surface — where the algorithm redistributes content to non-followers based on predicted interest.