Explore page
Instagram’s recommendation surface — where the algorithm redistributes content to non-followers based on predicted interest.
How INFLU measures it
Landing on Explore is the visible symptom of an outlier post; the tracked index measures the engagement pattern that gets posts there.
Live example — Luxury
#1 @schiaparelli.archive
SCHIAPARELLI ARCHIVE
score 79.2 · Established
Current Luxury rankings → Luxury leaderboard
Related terms
Outlier score
A measure of how statistically unusual a post’s performance is for its creator — the signal that separates a genuine breakout from a normal good week.
Reels
Instagram’s short-video format and its primary discovery surface — the only format that routinely reaches large non-follower audiences.
Reach
The number of unique accounts that saw a post — the metric that actually describes audience exposure.