Fashion vocabulary

Knitwear

Knitted garments — jumpers, cardigans, vests — a seasonal category whose content peaks reliably each autumn.

How INFLU measures it

Seasonal spikes are among the most predictable patterns in the tracked index; knit-adjacent creators see annual autumn lift.

#1 @arcteryxnewyork

Arc’teryx New York

score 71.9 · Growing

Current Apparel rankings → Apparel leaderboard

A small set of interchangeable staple pieces — the anti-haul philosophy that drives some of fashion’s highest save rates.

How quickly a post’s engagement falls off after publishing — the half-life that separates evergreen content from a one-day spike.

Outfit of the day — the foundational fashion-post format and tag, still the default unit of personal-style content.