Fashion week
The seasonal show circuit — New York, London, Milan, Paris — that produces fashion’s highest-concentration content windows.
How INFLU measures it
The index sees its largest simultaneous engagement spikes during show weeks; share of voice during a season is a measurable brand outcome.
Live example — Luxury
#1 @schiaparelli.archive
SCHIAPARELLI ARCHIVE
score 79.2 · Established
Current Luxury rankings → Luxury leaderboard
Related terms
Share of voice
A brand’s or term’s share of the total tracked conversation — the market-share metric for attention rather than revenue.
Quiet luxury
Logo-free, fabric-first dressing that signals wealth through cut and material rather than branding — the anti-hype aesthetic.
Streetwear
The sneaker-and-hoodie fashion culture built around drops, logos and limited releases — the largest single style cluster in the tracked index.