INFLU vs Tubular Labs
Tubular is enterprise social-video measurement — the audience-graph machinery broadcasters and platforms buy at custom pricing. It is not a comparable product so much as a comparable question at a different scale: Tubular measures video across seven platforms for six-figure budgets; Influ scores fashion posts on Instagram on a self-serve monthly plan. If you need global video measurement, you are already in Tubular’s sales process. If you need to know which fashion looks are trending this week, you are not.
The honest split
Only INFLU ships
- Post-level viral scoring (every look scored, not just accounts)
- Momentum-phase detection — "act in the rising window"
- Fashion-vertical taxonomy across 17 subcategories
- A free public Archive of scored creators and looks
Both ship
- Analytics dashboard
- Trend / virality detection
- Leaderboards
Tubular Labs ships, INFLU doesn't
- Competitor benchmarking
- Audience demographics
- Social listening
- Campaign tracking
- Payments / affiliate
- Publishing / scheduling
- Reports & exports
- API
Capability data from Influ’s September 2026 competitor feature teardown — a scrape of each rival’s live site, pricing pages and feature claims.
Pricing & coverage
INFLU
Archive free forever · Terminal £79$99/mo (£63$79/mo billed annually)
Platforms: Instagram only
Tubular Labs
Enterprise (custom)
Platforms: Instagram, TikTok, YouTube, X (Twitter), Facebook, Twitch, LinkedIn
Site traffic: ~911k visits/mo
Who each is for
Choose Tubular Labs if…
Broadcasters, platforms and enterprise media teams buying global social-video measurement at custom pricing.
Choose INFLU if…
Fashion brands and agencies who want Instagram trend intelligence without an enterprise contract.
Live proof — Luxury
INFLU’s Archive is public and free forever. This is the current #1 Luxury creator, scored and ranked — the data behind every claim on this page.
#1 @schiaparelli.archive
SCHIAPARELLI ARCHIVE
score 79.2 · Established
What INFLU doesn't do
The honest limitations, so you don't have to check a forum: INFLU covers Instagram only — no multi-platform dashboards, no audience demographics, no fake-follower audits, no campaign tracking, no publishing or inbox tools, no report exports, no public API. If those are the requirements, Tubular Labs or a full SMM suite is the right buy.
FAQ
- How much does Tubular cost?
- Tubular is enterprise-only with custom pricing — the teardown measured no public tiers. Influ Terminal is £79$99/mo and the Archive is free.
- Is Influ a Tubular alternative?
- At the question level, yes for fashion Instagram — both surface what content is trending. At the product level, no: Tubular is enterprise video measurement across seven platforms, Influ is post-level fashion scoring on one.
- What does Tubular have that Influ does not?
- Cross-platform video measurement, audience graphs, demographics, social listening, campaign tracking and API access — the enterprise checklist, at enterprise pricing.