INFLU vs Metricool
Metricool is the freemium pace-setter of the SMM suites: nine platforms, ad management, CRM and reporting at $18–54/mo — remarkable breadth per dollar. Its analytics centre on your accounts and campaigns. Influ does the complementary job: it scores fashion content across Instagram whether or not it touches your brand. For managing and reporting on your own channels Metricool is hard to beat on value; it just does not tell you which looks are going viral.
The honest split
Only INFLU ships
- Post-level viral scoring (every look scored, not just accounts)
- Momentum-phase detection — "act in the rising window"
- Fashion-vertical taxonomy across 17 subcategories
- A free public Archive of scored creators and looks
Both ship
- Analytics dashboard
- Alerts
- Trend / virality detection
- Leaderboards
- Historical tracking
- Free tier
Metricool ships, INFLU doesn't
- Competitor benchmarking
- Audience demographics
- Social listening
- Campaign tracking
- Influencer CRM
- Publishing / scheduling
- Reports & exports
- API
Capability data from Influ’s September 2026 competitor feature teardown — a scrape of each rival’s live site, pricing pages and feature claims.
Pricing & coverage
INFLU
Archive free forever · Terminal £79$99/mo (£63$79/mo billed annually)
Platforms: Instagram only
Metricool
Free · ~$18–54/mo tiers
Platforms: Instagram, TikTok, YouTube, X (Twitter), Facebook, Twitch, LinkedIn, Pinterest, Threads
Site traffic: ~7.5M visits/mo
Who each is for
Choose Metricool if…
Freelancers and teams managing multi-platform publishing, ads and reporting on a budget — the best breadth-per-dollar in the teardown.
Choose INFLU if…
Fashion brands and agencies who need to scout Instagram culture — scored looks, momentum phases and rising creators.
Live proof — Apparel
INFLU’s Archive is public and free forever. This is the current #1 Apparel creator, scored and ranked — the data behind every claim on this page.
#1 @arcteryxnewyork
Arc’teryx New York
score 71.9 · Growing
What INFLU doesn't do
The honest limitations, so you don't have to check a forum: INFLU covers Instagram only — no multi-platform dashboards, no audience demographics, no fake-follower audits, no campaign tracking, no publishing or inbox tools, no report exports, no public API. If those are the requirements, Metricool or a full SMM suite is the right buy.
FAQ
- Is Metricool free?
- Metricool has a free tier and paid plans around $18–54/mo. Influ’s Archive is free forever; Terminal is £79$99/mo.
- Metricool vs Influ — what is the difference?
- Metricool manages and reports on your own social accounts across nine platforms. Influ scores fashion content across Instagram for trend discovery — complementary rather than competing tools.
- Does Metricool track fashion trends?
- It tracks trends and hashtags in aggregate, but has no fashion taxonomy or post-level virality scoring — the two mechanics that define Influ.