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It’s interesting that after Abercrombie & Fitch’s massive re-brand in 2017 (that didn’t convert to profits until…
Video — view on Instagram

Denim look by @thelanderline

It’s interesting that after Abercrombie & Fitch’s massive re-brand in 2017 (that didn’t convert to profits until 2021-2023) they chose to target millennials and Gen-Z’ers (those who grew up with the original brand) as opposed to their original demographic in the early 2000’s Also targeting those…

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Viral score
42
Phase
rising
Creator score
36
Format
Video
Creator
Emily Fenves—Sustainable Fashion Advocate
#3487 of 8.0K Apparel creatorstop 50%Momentum Rising
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