Instagram Look Archive
Video — view on Instagram
Apparel look by @merchantandmills
A new pattern comes to Tower St and the team. Joa is a simple, lined wrap top with ties at the side. Choose to make it quilted or not. Wear on its own or layer it up in the colder months as a gilet. It’s been a hit at HQ already. Cheli described it as comforting to wear: “like a hug”. In order…
Apparel2026-09-18
View on Instagram Viral score
43
Phase
rising
Creator score
41
Format
Video
Creator
Merchant & Mills
#1846 of 8.0K Apparel creatorstop 25%Momentum Rising
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