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Why do Swiss watch brands struggle to crack the U.S. market? 🇺🇸⌚ Gary Girdvainis explains why succeeding in America…
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Why do Swiss watch brands struggle to crack the U.S. market? 🇺🇸⌚ Gary Girdvainis explains why succeeding in America takes more than simply bringing a Swiss strategy stateside. This week on Superlative, Ariel Adams sits down with longtime watch industry veteran Gary Girdvainis to go behind the…

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