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@serenabutelondon

SERENA BUTE LONDON

Designed to move with you Luxury Womenswear founded by Serena Bute #sbicons

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Viral score

39

Phase

Growing

Momentum

Rising

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top 50%

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#2700 of 8.0K Apparel creators

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Top looks

@serenabutelondon on signal

Seen at the AW26 Press Day: @carolinelabouchere in the Johnny Shirt.

How the magic comes to life...behind the scenes of our final campaign shoot!

We're dressed for a city that doesn't stop.

Friends of the brand, gathered to celebrate our final collection. Thank you to…

How it all happens! Discover Autumn/Winter '26 online today.

The wardrobe that already knows where you're going next.

Track @serenabutelondon live

Score history, velocity, detection windows and every tracked look — inside the terminal.